Anand Mahindra addresses farmer’s humiliation at dealership: Mahindra CEO responds

Recently, a video of a farmer being insulted at the Mahindra dealership went viral on social media. Well, seems like the reports of the incident also reached Anand Mahindra. He said the core value is to uphold the dignity of an individual and if someone breaks the policy then the matter will be addressed with great urgency.


Anand Mahindra is not the only one who addressed the incident, Veejay Nakra also had something to say. Veejay is currently the Chief Executive Officer at Mahindra and Mahindra. He said that they will investigate the incident and take appropriate action.


If you do not know the whole story, here is what happened. A video of a salesperson insulting a farmer went viral. The video was shot in Tumakuru, Karnataka. The farmer went inside the showroom to enquire about the Mahindra Bolero.

The salesman instead did not attend to him and said that he would not have Rs. 10 in his pocket, let alone Rs. 10 lakh. The farmer challenged the salesperson that if he came up with Rs. 10 lakhs then the salesperson would need to deliver the car immediately.

After 30 minutes to an hour, the farmer returned with his friends and to the salesperson surprise, he did bring Rs. 10 lakhs. The farmer demanded that the SUV should be delivered immediately. But then the salesperson backed out saying that the delivery would at least take 4 days because there is a process that they have to follow.

Both parties engaged with each other till the police arrived. The farmer was upset and he filed a complaint with the police. He and his friends reported that the salesman did not attend them because of their appearance. The sales executive has apologised for his behaviour. The farmer also did not buy the car from that dealership.

Mahindra Bolero

Mahindra Bolero

The Bolero and Bolero Pik-up is a popular vehicle in rural cities and for agriculture work. The SUV was built as a workhorse and it can take a lot of beating. It has been on sale for a very long time and it has proven it is reliable and capable. The prices of Bolero Pik-up starts at Rs. 8.64 lakhs ex-showroom and Bolero starts at Rs. 8.99 lakhs ex-showroom.

Mahindra Bolero Pik Up

The Bolero Pik-up comes with a 2.5-litre, four-cylinder, turbocharged diesel engine that produces 76 PS of max power and 200 Nm of peak torque. It comes mated to a 5-speed manual gearbox. The Bolero comes with a 1.5-litre, three-cylinder diesel engine that produces 75 PS of max power and 210 Nm of peak torque. It is also offered with a 5-speed manual gearbox.

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