Ford announced that it has partnered with Stripe, a payment platform, to improve its e-commerce capabilities. Through the partnership, Ford will be able to allow its customers to pay for vehicle ordering, reservations, and charging services more easily.
“We are making strategic decisions about where to bring in providers with robust expertise and where to build the differentiated, always-on experiences our customers will value,” said Marion Harris, Ford Motor Credit Company CEO. “Stripe has developed strong expertise in user experiences that will help provide easy, intuitive and secure payment processes for our customers.”
The partnership will give Ford a more robust and faster online payment infrastructure. Through that, the company will be able to offer more commerce experiences to customers. Other manufacturers are also looking to improve this experience in order to offer services as a subscription and facilitate shopping through a vehicle’s infotainment system.
Stripe Connect will allow businesses to create a platform to facilitate purchases and payments between third-party buyers and sellers. It will also facilitate a customer’s payments while sending it to the correct Ford or Lincoln dealer.
“We’re thrilled to be the payments engine under the hood powering the next stage of Ford’s digital transformation,” said Mike Clayville, chief revenue officer at Stripe. “During the pandemic, people got comfortable paying online for groceries, health care, even home haircut advice from barbers. Now, they expect to be able to buy anything and everything online.”
Stripe technology is expected to begin rolling out in the second half of 2022, starting with the North American market.
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