Mahindra Thar is one such vehicle which needs no introduction. It was launched in 2020 and became an instant hit among buyers. Thar is currently the most affordable 4×4 SUV one can buy in India. It is also one of the most popular SUVs in the market at the moment. The SUV is so popular that it currently has a waiting period of over an year. Mahindra has released several videos showcasing off-road abilities of Thar and the many vloggers have also tried extreme off-roading with this new SUV. Mahindra has now released a new TVC for the all-new Thar.
The video has been shared on Mahindra Thar’s official YouTube channel. The new TVC shows the adventure side of the Mahindra Thar. It aims to connect with the millennials, a growing customer base for the All-New Mahindra Thar, by reflecting their need to challenge the norm and to break away from the mundane by doing ordinary things in an extraordinary way that no one has tried before. The film also connects back to the SUV heritage of Mahindra by incorporating a modern rendition of an iconic Bollywood song that features a Mahindra 4×4 vehicle.
In this video, two Mahindra Thar SUVs can be seen. Both the SUVs are being driven around an active volcano. The TVC portrays the adventure filled lifestyle of many who have bought or are waiting to take the delivery of their Mahindra Thar. In comparison to the previous generation, the current generation Thar has improved a lot. It is now a well built SUV which offers more space and features on the inside. Mahindra is now offering features like a touchscreen infotainment system, roof mounted speakers, front facing seat for rear passengers, multi-function steering wheel, cruise control, hard top, soft top and soft top convertible roof options from factory and many more features.
Mahindra Thar as we know is a capable off-roader and is available with 4×4 as a standard feature. It is available in AX and LX trims. AX is the lower variants which comes with steel rims and offer minimum number of features. The LX variants are higher model and comes with all the features that are mentioned above. Mahindra Thar is currently offered with both petrol and diesel engine options. The petrol version of the SUV is powered by a 2.0 litre turbocharged mStallion engine that generates 150 Hp and 320 Nm of peak torque. The diesel engine used in the Thar is a 2.2 litre mHawk turbocharged unit. This engine generates 130 Hp and 320 Nm of peak torque.
Both petrol and diesel engines are offered with manual and automatic gearbox option (depending upon the variant). 4×4 feature is however a standard offering. Mahindra Thar currently has Force Gurkha which got launched last year as its direct rival in the market. Mahindra is also working on several new products for the Indian market. The manufacturer has bee extensively testing the all-new Scorpio and it has been spotted several times in various parts of the country. The all-new Scorpio is expected to be launched in the market later this year. Mahindra might also be working on a much more practical 5-door version of Mahindra Thar.