Today, McLaren is putting the emphasis on the first three letters of its hybrid supercar, the Artura. With the help of abstract artist Nat Bowen, it has created a vibrant, multi-colored art car based on its latest model.
The creation is an exploration of “Chromology,” which represents the psychology behind colors. The rainbowy Artura also explores the themes of “Art” and “Future,” according to McLaren.
“It has been an honor to work with McLaren Automotive on this exciting concept and display it as part of my first solo exhibition in Dubai,” said Bowen. “My goal was to provide a truly immersive experience and transport the visitors into a meditative state away from everyday distraction, as well as allow them to further explore and develop their relationship with color.”
The design was accomplished using translucent resin pigments that adapt to the light to reflect and absorb the work’s surroundings. These result in the car and the colors becoming a part of the space they inhabit.
“We are delighted to have collaborated with Nat Bowen to showcase the all-new McLaren Artura featuring her signature multi-layered artwork in the iconic surroundings of the ME Dubai,” said Mohamed Fawzi, McLaren’s market director for the Middle East and Africa. “The exhibition received phenomenal reception from the attending guests and allowed us to successfully engage with the extremely passionate art community in Dubai and the rest of the Middle East region.”
The McLaren Artura is powered by a 3.0-liter twin-turbo V6 and an electric motor with a combined output of 671 hp. It’s also capable of going 19 miles (30 km) on electric power alone and can achieve up to 50 mpg (4.7 L/100 km).
The Artura art car will be on display at Bowen’s solo exhibition at the ME Dubai hotel between February 24 and March 31.
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