Meet the Man Behind Dr. Beasley’s at MTE Orlando

Dr. Beasley’s Founder & President Jim Lafeber will be at MTE Orlando in just a couple weeks to deliver two presentations and demo a new Dr. Beasley’s product at the Autogeek booth! Here’s a full rundown of Jim’s schedule:

Thursday, January 27th

9:00 AM – 9:45 AM: “The Future of Detailing” @ IDA Education Room

How is detailing changing in the 21st century? What new technologies, processes and best practices do you need to be integrating to thrive in an increasingly saturated industry? Jim gets into all this and more in this presentation adapted from our popular “Future of Detailing” clinics.

11:00 AM – 11:45 AM: “Branding & Your Detailing Business” @ Detailing Education Room

When Jim opened Simon’s Shine Shop in Chicago’s upscale Lincoln Park neighborhood, branding his operation was an uphill battle. Simon’s offered higher quality service compared to the hundreds of automatic washes in Chicago, yet few people could appreciate the difference. How did Jim set himself apart from the countless car washes littering Chicago’s North Side? Find out in this presentation.

Friday, January 28th

1:00 PM – 2:00 PM: New Product Demo @ Autogeek Booth 1011

New year means new products from Dr. Beasley’s! Stop by the Autogeek booth early afternoon Friday to watch Jim demo an all-new, never-before-seen Dr. Beasley’s product to be released later this year. If you’re a Dr. Beasley’s superfan, you won’t want to miss this.

Tickets are still available for MTE Orlando 2022, so make sure you grab yours now!

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